Technical Articles

You can find the most comprehensive technical articles published by PrintMedia Management covering all areas of the industry by going to the Technical Category drop down menu and selecting one of the technical headings listed.

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37 articles found matching with your search.


Adstream COO on why the media industry will move to a digital advertising workflow Audience fragmentation and targeted content will soon lead to an explosion of advertising activity. Adstream COO James Carpenter tells PMM why he believes the media industry will inevitably move to a digital advertising workflow Issue Date: February 2010
Leo Burnett integrate Adstream's Workpath, Quickcut and AdBuilder tools Agency group Leo Burnett is developing a technology partnership with Adstream that it hopes will provide key information about its activity Issue Date: February 2010
mediaPro panel debate on project management technology How can greater use of the latest project management technology assist the process of creating advertising? A mediaPro panel debated the role of technology and gave insights to what agencies and clients are already doing Issue Date: February 2010
mediaPro's Client/Agency Debate summarised by IPA's Director General Hamish Pringle, director general of the Institute of Practitioners in Advertising, summarises mediaPro 09’s Agency/Client Debate, explaining the background to that professional relationship Issue Date: February 2010
Nokia turns to Adstream's WorkPath tool to cope with changing marketing needs Nokia is shifting the emphasis of its business from handsets to a wider technology offering. IN order to cope with its changing marketing meeds, the company has turned to Adstream's WorkPath tool Issue Date: February 2010
Sky switches to Adstream's digital workflow technology to help handle a growing colume of TV ads Sky is handling a constantly growing volume of TV ads, something that convinced the broadcaster to switch to Adstream’s digital workflow technology Issue Date: February 2010
Wyndeham Press Group adopt Vio's TrackSend software With an intense print schedule, Wyndeham Press Group’s trafficking ops need to be spot-on. Adopting Vio’s TrackSend software is allowing a more streamlined and transparent approach Issue Date: February 2010
L’Oreal adopts Ghent PDF Plus tools L’Oreal has applied the Ghent PDF Workgroup Packaging Specifications to its latest Garnier haircare launch, discovering in the process a streamlined workflow for a complex supply chain, secure portability of PDF files between suppliers, improved cost efficiency, and reduced time to market Issue Date: June 2009
Natmags selects censhare publishing system Natmags’ search for its ideal workflow solution has been long and frustrating – but now it feels it has discovered a system that gives it everything required to meet the publisher’s future needs Issue Date: June 2009
XML is publishing systems' future, says AD Lab's Bunnett What constitutes a publishing system? Digital Ad Lab’s Chris Bunnett has delved into this murky world to find answers for us all Issue Date: June 2009

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