Marketing in Print or Online?

Posted on May 1, 2011 by admin

It’s a decision every company needs to make, whether to put there money into online marketing or traditional methods like print.

Certainly, your budget can go further when taking the internet route; and can be a lot more targeted using mediums like Bing, Yahoo, Google, Facebook and Twitter to name a few.

If you’re a local business targeting other local companies, then both can be successful.  Print advertising in local newspapers is now a lot cheaper than it used to be, primarily due to the internet arena providing a better, more cost effective and most importantly, the effectiveness of your campaign can be measured more accurately.

For a young start up, it can be tough competing with the main brands, and there are a few free seo alternatives and marketing techniques to drum up some custom, but all these need measured campaigns, time and effort.