Market Sector Articles

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39 articles found matching with your search.


DDB's global production platform hopes will deliver a more effective, consistent and transparent advertising supply chain DDB is putting together a global production platform that it hopes will deliver a more effective, consistent and transparent advertising supply chain Issue Date: February 2010
Leo Burnett integrate Adstream's Workpath, Quickcut and AdBuilder tools Agency group Leo Burnett is developing a technology partnership with Adstream that it hopes will provide key information about its activity Issue Date: February 2010
mediaPro panel debate on project management technology How can greater use of the latest project management technology assist the process of creating advertising? A mediaPro panel debated the role of technology and gave insights to what agencies and clients are already doing Issue Date: February 2010
mediaPro's Agency/Client Debate summarised by IPA's Director General Hamish Pringle, director general of the Institute of Practitioners in Advertising, summarises mediaPro 09’s Agency/Client Debate, explaining the background to that professional relationship Issue Date: February 2010
MemoStick: The peel-off, self adhesive advertising message for newspaper/magazine industry The MemoStick is a creative way to deliver a redeemable coupon or sample to a newspaper or magazine reader, and one that has an inbuilt stickiness factor Issue Date: February 2010
A cheesy tale of change for publishers Former Associated Newspapers production services manager Alex Murphy has a track record in devising and implementing improved methods of delivering advertising copy. He believes the time is right for publishers to embrace change within ad workflows Issue Date: November 2009
Loveurope, love colour Agency Loveurope likes to keep ahead of the game and its commitment to colour accuracy and consistency is underlined by its choice of GMG ColorServer Issue Date: November 2009
Kitcatt Nohr sharpens production focus It’s an agency that’s growing fast and winning plaudits in ad land – yet with digital media surging forward, Kitcatt Nohr Alexander Shaw is still investing in print, as production manager Gary Bridge tells Andy Knaggs Issue Date: May 2009
Masterpiece masterminds Victorinox opening Swiss Army knife maker Victorinox opened a Bond Street store in 2008, with help from ad agency Masterpiece Issue Date: January 2009
Production key for agencies, says Treacy The importance of production in the agency network, the continuing rise of online technology to assist production, and a new challenge with a new agency – Tony Treacy of Publicis shares his thoughts with Andy Knaggs. Issue Date: January 2009

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