Market Sector Articles

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12 articles found matching with your search.


Adstream COO on why the media industry will move to a digital advertising workflow Audience fragmentation and targeted content will soon lead to an explosion of advertising activity. Adstream COO James Carpenter tells PMM why he believes the media industry will inevitably move to a digital advertising workflow Issue Date: February 2010
GMC's MD: adopting new cross media strategies and technologies is a must As businesses and consumers become accustomed to communicating across media channels, new strategies and technologies must be adopted in response, writes Rhys Morgan, managing director of GMC Software Technology Issue Date: February 2010
CITIPOST INTELLIGENT WORLDWIDE DISTRIBUTION Citipost has a comprehensive postal service to meet the requirements of business mailers in the UK and internationally Issue Date: November 2009
TNT educating small-scale DM firms Mail operator TNT Post is working in partnership with the DMA to provide education and information for smaller volume direct mailers, and to spread the environmental message Issue Date: May 2009
BBC's Skelton seeks to smoothe magazine supply From paper through print to distribution, Mal Skelton keeps a close watch on how his supply chain achieves the objective of magazines reaching shelves and doormats Issue Date: February 2009
Hooper review urges Royal Mail changes In a landmark paper entitled Modernise or decline, Royal Mail has been told it must restructure and form its first ever partnership with a private company. Michael Barnett looks at the implications for business mail. Issue Date: January 2009
ViaPost innovates with Post Over Internet Protocol Recently launched print and mailing company ViaPost uses digital technology to offer increased time, cost and environmental efficiencies to traditional mailings. Issue Date: July 2008
Postal deregulation increasing competition At Publishing Expo, Michael Barnett heard how Emap switched magazine and direct mail distribution from Royal Mail to TNT. Issue Date: March 2008
Magazine distribution moves to sales-based replenishment Sales based replenishment can reduce the amount of waste in the magazine supply chain, and potentially increase sales, so why is it not more widely implemented, asks Laura Blows. Issue Date: February 2008
Content may be king...but distribution is god Retail, post and online - Ian Locks, chief executive of the UK Periodical Publishers Association (PPA), which has 500 publisher and supplier members, considers distribution channels. Issue Date: September 2007

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