February 2010

Do procurement, marketing & production depts need to think more transparently through technology and business process outsourcing? Should all media channels be exploited & in cases print be reduced? PMM explores..

New Product Releases


Nokia turns to Adstream's WorkPath tool to cope with changing marketing needs Nokia is shifting the emphasis of its business from handsets to a wider technology offering. IN order to cope with its changing marketing meeds, the company has turned to Adstream's WorkPath tool Issue Date: February 2010 \| Magazine Code: 10884
Leo Burnett integrate Adstream's Workpath, Quickcut and AdBuilder tools Agency group Leo Burnett is developing a technology partnership with Adstream that it hopes will provide key information about its activity Issue Date: February 2010 \| Magazine Code: 10885
Power Software's Yoshki solution improves brand control for imagery The rise of online media has created problems for keeping marketing messages consistent. Yoshki, a new tool from Power Software Solutions, aims to help brands control how their imagery is used on the web. Michael Barnett speaks to CEO Damon Oorloff about the company’s philosophy. Issue Date: February 2010 \| Magazine Code: 10886

Technical Articles


mediaPro's Client/Agency Debate summarised by IPA's Director General Hamish Pringle, director general of the Institute of Practitioners in Advertising, summarises mediaPro 09’s Agency/Client Debate, explaining the background to that professional relationship Issue Date: February 2010
mediaPro panel debate on project management technology How can greater use of the latest project management technology assist the process of creating advertising? A mediaPro panel debated the role of technology and gave insights to what agencies and clients are already doing Issue Date: February 2010
Adstream COO on why the media industry will move to a digital advertising workflow Audience fragmentation and targeted content will soon lead to an explosion of advertising activity. Adstream COO James Carpenter tells PMM why he believes the media industry will inevitably move to a digital advertising workflow Issue Date: February 2010
Nokia turns to Adstream's WorkPath tool to cope with changing marketing needs Nokia is shifting the emphasis of its business from handsets to a wider technology offering. IN order to cope with its changing marketing meeds, the company has turned to Adstream's WorkPath tool Issue Date: February 2010
RedTie leads the advance of web to print The Software as a Service model is one that suits the adoption of web to print services, allowing printers to take on print management and offer bespoke solutions to an existing customer base Issue Date: February 2010
Pick a business partner not a print manager Says APS Group's new client services director, John Holmes. Issue Date: February 2010
Best practice paper purchasing When purchasing, specifying or using paper it is worth finding out what the sustainability risks are and what can be done to minimise them to ensure your company is fully compliant with best practice for paper purchasing. Issue Date: February 2010
Best practice paper purchasing When purchasing, specifying or using paper it is worth finding out what the sustainability risks are and what can be done to minimise them to ensure your company is fully compliant with best practice for paper purchasing. Issue Date: February 2010
Customer care is paramount at Ian Allan Printing Ian Allan Printing delivers a high level of customer care for a range of publishing clients – the result of its own close ties with the publishing arm of its parent group. Issue Date: February 2010
Power Software's Yoshki solution improves brand control for imagery The rise of online media has created problems for keeping marketing messages consistent. Yoshki, a new tool from Power Software Solutions, aims to help brands control how their imagery is used on the web. Michael Barnett speaks to CEO Damon Oorloff about the company’s philosophy. Issue Date: February 2010
Natmag's Production Director on paper management - improving accuracy and efficacy The National Magazine Company’s production director Andy Parslow is using Paperman’s technology to improve the accuracy and efficacy of the publisher’s paper management Issue Date: February 2010
Wyndeham Press Group adopt Vio's TrackSend software With an intense print schedule, Wyndeham Press Group’s trafficking ops need to be spot-on. Adopting Vio’s TrackSend software is allowing a more streamlined and transparent approach Issue Date: February 2010
GMC's MD: adopting new cross media strategies and technologies is a must As businesses and consumers become accustomed to communicating across media channels, new strategies and technologies must be adopted in response, writes Rhys Morgan, managing director of GMC Software Technology As businesses and consumers become accustomed to communicating across media channels, Issue Date: February 2010
Time INc's digitally-printed, variable content, personalised magazine A digitally-printed, variable content, personalised magazine – this was Time Inc’s solution when its advertiser Lexus wanted a different way to promote its newest model. The results were interesting, to say the least Issue Date: February 2010
Sky switches to Adstream's digital workflow technology to help handle a growing colume of TV ads Sky is handling a constantly growing volume of TV ads, something that convinced the broadcaster to switch to Adstream’s digital workflow technology Issue Date: February 2010
Leo Burnett integrate Adstream's Workpath, Quickcut and AdBuilder tools Agency group Leo Burnett is developing a technology partnership with Adstream that it hopes will provide key information about its activity Issue Date: February 2010

Market Sector Interviews


Adstream COO on why the media industry will move to a digital advertising workflow Audience fragmentation and targeted content will soon lead to an explosion of advertising activity. Adstream COO James Carpenter tells PMM why he believes the media industry will inevitably move to a digital advertising workflow Issue Date: February 2010
Adstream COO on why the media industry will move to a digital advertising workflow Audience fragmentation and targeted content will soon lead to an explosion of advertising activity. Adstream COO James Carpenter tells PMM why he believes the media industry will inevitably move to a digital advertising workflow Issue Date: February 2010
Adstream COO on why the media industry will move to a digital advertising workflow Audience fragmentation and targeted content will soon lead to an explosion of advertising activity. Adstream COO James Carpenter tells PMM why he believes the media industry will inevitably move to a digital advertising workflow Issue Date: February 2010
Adstream COO on why the media industry will move to a digital advertising workflow Audience fragmentation and targeted content will soon lead to an explosion of advertising activity. Adstream COO James Carpenter tells PMM why he believes the media industry will inevitably move to a digital advertising workflow Issue Date: February 2010
Best practice paper purchasing When purchasing, specifying or using paper it is worth finding out what the sustainability risks are and what can be done to minimise them to ensure your company is fully compliant with best practice for paper purchasing. Issue Date: February 2010
Best practice paper purchasing When purchasing, specifying or using paper it is worth finding out what the sustainability risks are and what can be done to minimise them to ensure your company is fully compliant with best practice for paper purchasing. Issue Date: February 2010
Customer care is paramount at Ian Allan Printing Ian Allan Printing delivers a high level of customer care for a range of publishing clients – the result of its own close ties with the publishing arm of its parent group. Issue Date: February 2010
FT Print completes the circle for managed services FT Print has bought UDM, a move which expands its service offering to include marketing support services. Issue Date: February 2010
FT Print completes the circle for managed services FT Print has bought UDM, a move which expands its service offering to include marketing support services. Issue Date: February 2010
FT Print completes the circle for managed services FT Print has bought UDM, a move which expands its service offering to include marketing support services. Issue Date: February 2010
GMC's MD: adopting new cross media strategies and technologies is a must As businesses and consumers become accustomed to communicating across media channels, new strategies and technologies must be adopted in response, writes Rhys Morgan, managing director of GMC Software Technology Issue Date: February 2010
GMC's MD: adopting new cross media strategies and technologies is a must As businesses and consumers become accustomed to communicating across media channels, new strategies and technologies must be adopted in response, writes Rhys Morgan, managing director of GMC Software Technology Issue Date: February 2010
Leo Burnett integrate Adstream's Workpath, Quickcut and AdBuilder tools Agency group Leo Burnett is developing a technology partnership with Adstream that it hopes will provide key information about its activity Issue Date: February 2010
Leo Burnett integrate Adstream's Workpath, Quickcut and AdBuilder tools Agency group Leo Burnett is developing a technology partnership with Adstream that it hopes will provide key information about its activity Issue Date: February 2010
mediaPro panel debate on project management technology How can greater use of the latest project management technology assist the process of creating advertising? A mediaPro panel debated the role of technology and gave insights to what agencies and clients are already doing Issue Date: February 2010
mediaPro panel debate on project management technology How can greater use of the latest project management technology assist the process of creating advertising? A mediaPro panel debated the role of technology and gave insights to what agencies and clients are already doing Issue Date: February 2010
mediaPro panel debate on project management technology How can greater use of the latest project management technology assist the process of creating advertising? A mediaPro panel debated the role of technology and gave insights to what agencies and clients are already doing Issue Date: February 2010
mediaPro's Agency/Client Debate summarised by IPA's Director General Hamish Pringle, director general of the Institute of Practitioners in Advertising, summarises mediaPro 09’s Agency/Client Debate, explaining the background to that professional relationship Issue Date: February 2010
mediaPro's Agency/Client Debate summarised by IPA's Director General Hamish Pringle, director general of the Institute of Practitioners in Advertising, summarises mediaPro 09’s Agency/Client Debate, explaining the background to that professional relationship Issue Date: February 2010
mediaPro's Clien/Agency Debate summarised by IPA's Director General Hamish Pringle, director general of the Institute of Practitioners in Advertising, summarises mediaPro 09’s Agency/Client Debate, explaining the background to that professional relationship Issue Date: February 2010
mediaPro's magazine manufacturing/production debate The numbers game has become an increasingly difficult one for magazine production managers to win; a panel debate at mediaPro brought manufacturing/production directors and suppliers together to consider what the future holds Issue Date: February 2010
mediaPro's magazine manufacturing/production debate The numbers game has become an increasingly difficult one for magazine production managers to win; a panel debate at mediaPro brought manufacturing/production directors and suppliers together to consider what the future holds Issue Date: February 2010
MemoStick: The peel-off, self adhesive advertising message for newspaper/magazine industry The MemoStick is a creative way to deliver a redeemable coupon or sample to a newspaper or magazine reader, and one that has an inbuilt stickiness factor Issue Date: February 2010
MemoStick: The peel-off, self adhesive advertising message for newspaper/magazine industry The MemoStick is a creative way to deliver a redeemable coupon or sample to a newspaper or magazine reader, and one that has an inbuilt stickiness factor Issue Date: February 2010
MemoStick: The peel-off, self adhesive advertising message for newspaper/magazine industry The MemoStick is a creative way to deliver a redeemable coupon or sample to a newspaper or magazine reader, and one that has an inbuilt stickiness factor Issue Date: February 2010
MemoStick: The peel-off, self adhesive advertising message for newspaper/magazine industry The MemoStick is a creative way to deliver a redeemable coupon or sample to a newspaper or magazine reader, and one that has an inbuilt stickiness factor Issue Date: February 2010
Natmag's Production Director on paper management - improving accuracy and efficacy The National Magazine Company’s production director Andy Parslow is using Paperman’s technology to improve the accuracy and efficacy of the publisher’s paper management Issue Date: February 2010
Natmag's Production Director on paper management - improving accuracy and efficacy The National Magazine Company’s production director Andy Parslow is using Paperman’s technology to improve the accuracy and efficacy of the publisher’s paper management Issue Date: February 2010
Natmag's Production Director on paper management - improving accuracy and efficacy The National Magazine Company’s production director Andy Parslow is using Paperman’s technology to improve the accuracy and efficacy of the publisher’s paper management Issue Date: February 2010
Nokia turns to Adstream's WorkPath tool to cope with changing marketing needs Nokia is shifting the emphasis of its business from handsets to a wider technology offering. IN order to cope with its changing marketing meeds, the company has turned to Adstream's WorkPath tool Issue Date: February 2010
Nokia turns to Adstream's WorkPath tool to cope with changing marketing needs Nokia is shifting the emphasis of its business from handsets to a wider technology offering. IN order to cope with its changing marketing meeds, the company has turned to Adstream's WorkPath tool Issue Date: February 2010
Pick a business partner not a print manager Says APS Group's new client services director, John Holmes. Issue Date: February 2010
Pick a business partner not a print manager Says APS Group's new client services director, John Holmes. Issue Date: February 2010
Pick a business partner not a print manager Says APS Group's new client services director, John Holmes. Issue Date: February 2010
Power Software's Yoshki solution improves brand control for imagery The rise of online media has created problems for keeping marketing messages consistent. Yoshki, a new tool from Power Software Solutions, aims to help brands control how their imagery is used on the web. Michael Barnett speaks to CEO Damon Oorloff about the company’s philosophy. Issue Date: February 2010
RedTie leads the advance of web to print The Software as a Service model is one that suits the adoption of web to print services, allowing printers to take on print management and offer bespoke solutions to an existing customer base Issue Date: February 2010
RedTie leads the advance of web to print The Software as a Service model is one that suits the adoption of web to print services, allowing printers to take on print management and offer bespoke solutions to an existing customer base Issue Date: February 2010
Wyndeham Press Group adopt Vio's TrackSend software With an intense print schedule, Wyndeham Press Group’s trafficking ops need to be spot-on. Adopting Vio’s TrackSend software is allowing a more streamlined and transparent approach Issue Date: February 2010
Wyndeham Press Group adopt Vio's TrackSend software With an intense print schedule, Wyndeham Press Group’s trafficking ops need to be spot-on. Adopting Vio’s TrackSend software is allowing a more streamlined and transparent approach Issue Date: February 2010
Webmart: making life easier and less expensive for procurement and marketing departments The Bicester print management business has a range of services to make life easier and less expensive for procurement and marketing departments, no matter how they want to buy print Issue Date: February 2010
Webmart: making life easier and less expensive for procurement and marketing departments The Bicester print management business has a range of services to make life easier and less expensive for procurement and marketing departments, no matter how they want to buy print Issue Date: February 2010
Webmart: making life easier and less expensive for procurement and marketing departments The Bicester print management business has a range of services to make life easier and less expensive for procurement and marketing departments, no matter how they want to buy print Issue Date: February 2010
The state of Smart Sourcing Promises of greater cost transparency and value-added services from print management have been slow to yield real change. As marketing spend is being spread further, however, outsourcing firms will need to adapt more quickly Issue Date: February 2010
The state of Smart Sourcing Promises of greater cost transparency and value-added services from print management have been slow to yield real change. As marketing spend is being spread further, however, outsourcing firms will need to adapt more quickly Issue Date: February 2010
Time INc's digitally-printed, variable content, personalised magazine A digitally-printed, variable content, personalised magazine – this was Time Inc’s solution when its advertiser Lexus wanted a different way to promote its newest model. The results were interesting, to say the least Issue Date: February 2010
Time INc's digitally-printed, variable content, personalised magazine A digitally-printed, variable content, personalised magazine – this was Time Inc’s solution when its advertiser Lexus wanted a different way to promote its newest model. The results were interesting, to say the least Issue Date: February 2010
The state of Smart Sourcing Promises of greater cost transparency and value-added services from print management have been slow to yield real change. As marketing spend is being spread further, however, outsourcing firms will need to adapt more quickly Issue Date: February 2010
Sky switches to Adstream's digital workflow technology to help handle a growing colume of TV ads Sky is handling a constantly growing volume of TV ads, something that convinced the broadcaster to switch to Adstream’s digital workflow technology Issue Date: February 2010
Sky switches to Adstream's digital workflow technology to help handle a growing colume of TV ads Sky is handling a constantly growing volume of TV ads, something that convinced the broadcaster to switch to Adstream’s digital workflow technology Issue Date: February 2010
RedTie leads the advance of web to print The Software as a Service model is one that suits the adoption of web to print services, allowing printers to take on print management and offer bespoke solutions to an existing customer base Issue Date: February 2010
DDB's global production platform hopes will deliver a more effective, consistent and transparent advertising supply chain DDB is putting together a global production platform that it hopes will deliver a more effective, consistent and transparent advertising supply chain Issue Date: February 2010
DDB's global production platform hopes will deliver a more effective, consistent and transparent advertising supply chain DDB is putting together a global production platform that it hopes will deliver a more effective, consistent and transparent advertising supply chain Issue Date: February 2010