European TransPromo

InfoTrends is bringing its annual TransPromo Summit to Europe for the first time in 2009, reflecting the growing emergence of the merging of transactional and promotional print for print buyers and marketers.

This is the third year that the Summit has been held in the US, and sponsors include HP, Kodak, Océ, Xeikon and GMC Software. The European event will offer educational conference sessions featuring companies that are already transforming bills and statements into individualised customer marketing communications through bold design, colour and variable data.

Transpromo applications will be analysed in a number of vertical markets, enabling attendees to learn a step-by-step methodology from successful implementations of the concept. The event will bring together vendors, service providers, industry and marketing associations and corporations for two packed days of market education and peer-to-peer networking. The venue is situated directly in Brussels City Centre.